Yesterday,
a colleague commented that he had received a note from someone following him on
Twitter. The note was a positive
affirmation of the contribution the colleague has been making in the life of
those following him. This type of
information can be helpful as much as the info regarding what is not helping
people. Both self-assessments and outside
input are great aids when seeking ways to improve.
By now you
know that I have a Blog and am on Twitter.
Just this morning, I read a note which described why a writer blogged
and analyzed whether it was worth the effort. I would like to thank Liz Strauss
( @lizstrauss
) for sending the link
out for the blog posted by Mitch Joel.
His conclusions were interesting:
1) It was worth while
2) It improved his critical thinking
3) He met people
4) He stayed connected
5) He paced himself
6) It keeps him regular (committed to a
timeline)
Oddly enough,
it was this morning that I was questioning why do I Blog? I have posted a fair number of articles in Startup
Blog and in the Examiner.com. I have
made new friends and have had comments from several that have benefited from
the posts. I am often asked what I want
and where I am going. The answer is that
I have no real plan other than trying to help those entrepreneurs starting
companies. I believe creating startups
is an excellent way to stimulate a real growth economy. Apparently the CEO and Founder of Starbucks believes
this as well. This is why he started a special program to
stimulate growth of startups via loans which the American people can contribute
to. Actually, I like his plan a lot; since
the banks won’t loan money, people can do it.
Coming
back to my day job of helping startups, I have questioned how to get them
funded. Many of the startups I work with need much more cash than can be
obtained from Angels, Crowdfunding, or typical loans. The funds and criteria for funds willing to participate
in financing rounds in excess of $10MM for companies needing in excess of $50MM
to launch a first product has changed.
The diligence needed has increased, the lower risk levels are needed,
and the number of companies to choose from makes it a buyers’ market for the
funding sources. The landscape is constantly changing along with the economic
conditions requiring a continual questioning of what can be done next to be
able to best assist clients.
The
economy has changed rather dramatically over the last 10 years. Nearly all startups are seeking funding and
are having to work extra hard to find it.
“I suspect you have figured this
out by now.” There are a wide range
of avenues one can explore for funding and you really need to travel all of
them. The economic conditions will
eventually improve. Until it does, you will need to get up each day and ask, “What
can I do different today?”
· Determine if there is something you
can do to make the business stronger and more attractive to an investor.
· Look for those funding sources you have
been ignoring.
· Try to find corporate partners that
may have interest in your business.
Maybe there is a deal that will help.
· Possibly a manufacturing partner is
willing to become a partner. Or, a
service provider.
The point is: Each day, you should explore what you can do
that day to maintain your positive attitude and determine those steps that can
advance your business.
You can follow Taffy Williams on Twitter by @twilli2861 and you can email him with questions at twilli2861@aol.com and his company website or photo website. You can also find him in the group Startup Group on Linkedin. Other articles can be found in the Charlotte, NC- small business section of Examiner.com. This blog is now listed on StartUpRoar and on Alltop®.

Taffy your such an inspiration! Please keep blogging! In my start up I focus on the customer and worry less about the ever elusive *funding*. My customers are important to me and I make sure they know it. Guess what? Its working , I have paying customers and getting more everyday!I think all start ups would do well to look at their customers. Thats my two cents and I have learned so much from your writings Taffy! Thank You for all you do : )
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