| I may look cute, but will certainly do dumb stuff! |
I have interacted and/or observed many entrepreneurs and startup
companies. Some of the relationships
were start a company, others to attempt to resurrect the dead, some to identify
and adjust directions, others to serve as advisor or board member. I often attempt to help struggling companies
because I know a founder, an investor, or an introduction by a friend. The result of these interactions over time
resulted in exposure to the smartest people doing some of the dumbest things
imaginable. In other cases, the smartest
do great things that just turned out wrong.
The result is trying to resolve a messy situation.
The issues generated by founders with non-liquid equity that has great
value can lead to major financial problems.
For example, one founder sold a home, bought $1MM of property, and
failed to obtain a new construction loan.
The result was no place to live, no money to build, and an unhappy banking
situation! As another example, a married
couple purchased a $1MM house on equity loans only to find the valuation of the
company dramatically fell off before selling the shares. Then there are those founders that obtained
personal loans for their business and later had problems when the company fell
on hard times. In this case, the ultimate
disposition of the company was not enough to cover the personal loans thus leaving
them with personal debt with not much way out!
How about management that decided to save money and not use proper
accounting people or methods? The
company went through 4 audits to correct the books when confronted by
investors. A different company had an
executive become personally involved with a staff member and engage in
life-style changes. This disrupted the
entire company. In another case, the ego
of an executive caused a major shareholder to dump a few million shares on the
market with no regard to price of exit; ouch, that was painful to watch!
These are just a scant few of the ways founders have negatively affected
their company. The following are just a
few areas you should be aware of and consider carefully.
Visions of
wealth: Non-liquid equity may be
worth a lot of money on paper, but the true value is zero until you can sell
it. Borrowing beyond the means of your
actual salary has potential risks if you use a non-liquid asset. You may be rich on paper, but wait until the
money is available and in your account before you act rich.
Personal
life impact: Make every effort to leave your personal life at home. People are negatively impacted when you bring
a personal relationship to the office.
They become even more disenchanted if you proceed to leave your significant-other
and have your new friend remain in a key position at work. Keep a solid non-contaminated business professional
environment for the sake of the team. On
another note, a company becoming partly owned by a spouse because of a breakup may
have negative consequences.
Personal finance
issues: Keep your financial issues out of the company business. If you decide to owe money, keep that issue
away from the company. Your debts tied
to the company will drag it down. Make
every effort to keep your personal life on a solid financial basis. Live on your income not your projected
wealth.
Cash
management issues: Spend wisely. Saving money by limiting quality, needed
services may not work out the way you think.
Remember the accounting problem above!
The cost of several audits to fix a problem was far more than the cost
of having a qualified accounting person full time. The same goes for selecting
non-quality service providers or lower cost employees. Saving money is great, but not at the expense
of having to redo all the work.
Ego: Check
your ego at the door. It can prevent
business deals; turn off employees; and in strange cases like the one above,
make your valuation drop by more than 50% in a few hours.
Issues
with decision-making: Failing to make critical decisions can be a
huge issue. Your team is dependent on
you. Most decisions are difficult but
failing to decide something can cause major problems. You can read more on this topic by seeing an
earlier article: “Risk
and uncertainty stymies decision making.”
Negative
impact on employees: Morale is important to performance of the
team. Making them feel negatively will
result in poorer performance and greatly reduced creativity. You do not want zombies walking around the
office. You want highly motivated and enthusiastic people performing at their
peak.
Failed
management: The management team is critical.
The team will follow great leaders that they respect. Ensure you maximize the leadership and relationship
factors within your business.
Clouding
ownership: Employees can leave at any time.
Non-employees may be potential business partners or future
employees. Ideas are tossed around in
discussion frequently. It can be very
easy to have people come up with a novel idea and the ownership be
clouded. This causes significant
problems if not carefully managed. As
one example, a university professor claimed to invent a product at the
university a year after joining a company.
The situation degraded to a point where it took legal action and a six figure
of expense to clean the mess up!
Taffy
Williams is on Twitter by @twilli2861. Email
questions to twilli2861@aol.com. More is
available via his company
website , photo website, or “LIKE”
ColonialTDC on Facebook. You can also find him in the group
Startup Group on
Linkedin. Other articles are in the Charlotte,
NC- small business section of Examiner.com.

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