The start of a new company by an entrepreneur is like an artist
creating a painting. The easel is blank
and the artist creates a masterpiece from a vision. First, the sketch is drawn and then the colored. The artist decides whether to use an
oil-based paint or some unique method of adding color. The artist sees the painting taking shape. There are sections that may need to be re-done
because they did not fit the desired image.
There are no numbers or instructions for the artist. The whole idea develops from concept to
reality based on a vision.
The same occurs with many startups. Entrepreneurs have an idea for a product that
should be important to the targeted consumer group. The idea may be an early concept or it may
have some research performed by a scientist the entrepreneur has
identified. The next step is identifying
a process that will convert the idea to an exciting product. The development path is committed to paper
along with the marketing information and any relevant business information. Eventually a business plan is created.
The entrepreneur must now create a company structure and find team
members to work on the business. Money
must be raised to fund the business. The
entrepreneur now takes to the road on a treasure hunt. The process of seeking money is a performance
of sorts. The entrepreneur must present
the business in a manner to captivate an audience. The investors must share a vision and that
vision is the one the entrepreneur created.
The process of creating a company can sound a bit more business in
description, but that hides the extensive creativity that many entrepreneurs
possess and use to form their business.
A company created from scratch complete with plans, a team, and funding.
It takes imagination, an ability to
convert images to reality, conviction, and salesmanship. The entrepreneur must lead the process and
adjust the business as needed. The whole
process arises from a vision. Perhaps,
one can characterize the entrepreneur as a magician. Things appear out of thin air, but magic is
an illusion. The businesses created by entrepreneurs
are real and the jobs that arise are real.
Art has similar characteristics as a company ages. The better the entrepreneur and the more desired
the business, the greater valuation.
Images that do not sell well eventually fade to being worth very
little. Those pieces of art created by
the masters are recognized as fine art and are worth high prices; the same is
true for the companies created by the entrepreneur.
It takes time and thought to create a company. The goals of all entrepreneurs are to create
masterpieces. The thought and energy you
put into your masterpiece will ultimately determine the value you receive for
it. The recognition you receive will be
part of your reward as well. Your
goal is to create masterpieces that everyone wishes they owned; be it part of
the company or products being sold.
Taffy
Williams is on Twitter by @twilli2861. Email
questions to twilli2861@aol.com. More is
available via his company
website , photo website, or “LIKE”
ColonialTDC on Facebook. You can also find him in the group
Startup Group on
Linkedin. Other articles are in the Charlotte,
NC- small business section of Examiner.com.


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